Sticker Sizes Explained

Understand your reach before choosing a package

Why Size Matters

Every sticker size unlocks a different tier of visibility. Our campaign packages include specific sizes based on placement — understanding them helps you pick the right package for your goals.

All stickers are printed on premium, weatherproof vinyl and shipped free to drivers.

6x9
6x9"

6" × 9"

Starter

High-Frequency Exposure in Everyday Traffic

The 6" × 9" format is a proven entry-level placement that delivers consistent, repeated exposure across daily commutes and local errands. Positioned on rear bumpers and back windows, this size places your brand directly in the sightline of trailing drivers — some of the most attentive audiences in out-of-home advertising. Compact enough for nearly any vehicle, it maximizes driver participation and ensures your campaign scales quickly.

Placements:Rear bumperBack windowSide door panel
Widest driver eligibility — fastest to fill
Rear-facing placement at driver eye level
Most cost-efficient cost-per-impression
Ideal for high-frequency neighborhood reach

Best for: Local businesses, service providers, restaurants, and brands building awareness within a specific neighborhood, city, or ZIP code.

12x12
12x12"

12" × 12"

Standard

Balanced Visibility — The Most Versatile Format

The 12" × 12" square format is purpose-built for side-door and panel placement, occupying one of the most visible real estate zones on any moving vehicle. Unlike rear-facing stickers seen only by trailing traffic, side-door placements are visible to pedestrians, cross-traffic, and parallel drivers simultaneously — dramatically expanding your audience per vehicle. This format delivers a professional, brand-forward aesthetic that works across virtually every vehicle type.

Placements:Driver doorPassenger doorSide panel
Visible from both sides of the vehicle
Up to 70,000 daily impressions in metro areas
Optimal balance of reach and driver availability
Multi-directional exposure — pedestrians & drivers

Best for: Regional brands, app-based businesses, e-commerce companies, and advertisers targeting commuter corridors or metro markets.

11x17
11x17"

11" × 17"

Large

Poster-Scale Impact on Every Road and Lot

At 11" × 17", your brand commands the full height of a vehicle door in a striking portrait format — the same proportions used in professional poster and signage design. This size is engineered for maximum legibility at distance, making it effective at intersections, drive-through lanes, parking structures, and highway on-ramps. The tall orientation naturally draws the eye, anchors your logo with authority, and ensures your message is absorbed even in brief visual contact.

Placements:Full door panelRear quarter panelTruck tailgate
Legible from 80+ feet — intersection and lot-ready
Up to 85,000 daily impressions in metro markets
Portrait format — ideal full-door height coverage
High brand recall — poster-scale visual impact

Best for: Established brands, franchise operators, and regional advertisers seeking above-average visibility with broad driver availability.

13x19
13x19"

13" × 19"

Premium

Maximum Format. Maximum Authority. Mobile Billboard.

The 13" × 19" is the largest standard sticker format we offer — and the most commanding presence on the road. Spanning the full height and width of a vehicle door or trunk lid, this format functions as a true mobile billboard, delivering the kind of visual authority typically reserved for fixed out-of-home media. At highway speeds and across crowded parking lots, this size is readable, unmistakable, and designed to generate conversation, recall, and action.

Placements:Full door panelFull trunk lidHood
Readable at 150+ feet — highway and arterial ready
Conversation-driving presence — organic brand sharing
Up to 100,000+ impressions per vehicle per day
Premium brand authority — signals market leadership

Best for: National brands, major product launches, event campaigns, and advertisers for whom maximum visual impact is the primary objective.

6x17
6x17"

6" × 17"

Contact Strip

Dedicated Contact Placement — Quarter Panel Precision

The 6" × 17" Contact Strip is engineered specifically for quarter panel placement, providing a tall, narrow canvas designed to display your most important audience-response information. Whether featuring a phone number, website domain, email address, or social media handle, this format ensures that the details needed to take action are prominently visible, clearly legible, and professionally presented. It complements your primary door or panel stickers by dedicating a specific zone exclusively to direct-response messaging.

Placements:Front quarter panelRear quarter panel
Quarter panel placement — visible from multiple angles
Purpose-built for phone numbers, URLs & social handles
Increases direct response — viewers can note your contact
Narrow vertical format — maximum text legibility

Best for: Any advertiser who wants audiences to take direct action — call, visit a website, follow a social account, or scan a QR code. Ideal for service businesses, professionals, and brands with strong digital or phone-based funnels.

7x20
7x20"

7" × 20"

Contact Strip XL

Premium Contact Visibility — Full Quarter Panel Coverage

The 7" × 20" Contact Strip XL is our largest dedicated contact placement, commanding the full length of a vehicle's quarter panel with exceptional readability at distance. This size is ideal for advertisers who want their phone number, domain, email, social media profile, or promotional message to be unmistakable — whether viewed from a parking lot, an adjacent lane, or a busy intersection. The extended vertical format provides generous space for multiple lines of contact information or a bold, single-line call to action that leaves no detail behind.

Placements:Front quarter panelRear quarter panel
Legible at 60+ feet — parking lots & intersections
Supports multiple contact lines — phone, URL, social & more
Largest dedicated contact format — maximum recall
Full quarter panel coverage — professional brand authority

Best for: High-growth businesses, agencies, and professionals who require a dedicated, prominent space for direct-response contact information alongside their core campaign stickers. Perfect for multi-channel outreach.

Your campaign package determines which sizes are included. On the next screen, choose your package — each tier bundles specific sticker sizes and placements to maximize ROI.